How has the role of qualitative research evolved from being an order taker to a strategic thought leader?

Join Cynthia Harris as she sits down with Karen O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karen reflects on the journey from being an order taker to becoming a strategic thought leader in the industry. They discuss the challenges and opportunities brought by new technologies like Gen AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

What happens when bold storytelling meets sharp strategy—and the data that connects them?

In this premiere episode, Cynthia Harris, founder of 8:28 Insights, sits down with Donovan Triplett, Strategy Director at Wieden+Kennedy, to explore the emotional nuance behind great creative work, the evolving role of data, and the power of centering marginalized voices in brand storytelling. From agency-client tensions to rethinking what makes an insight truly useful, this conversation pulls back the curtain on the real dynamics behind iconic campaigns. If you care about creativity, authenticity, and human connection in marketing, this is where it starts.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!