About Cynthia Harris
I’m Cynthia Harris, Founder & Managing Director of 8:28 Insights and now… the host of Research Revealed!
With nearly two decades of experience spanning brand strategy, cultural insights, and consumer research, I’ve built a career helping some of the world’s most recognizable brands understand their audiences and show up more meaningfully in the marketplace.
Before founding 8:28, I held client-side and agency-side roles at companies like Procter & Gamble and McCormick, where I led strategy and insight work across global markets. My journey has taken me from ethnographic work in Beijing to brand-building sessions in New York City, all grounded in one central truth: when we understand people more deeply, we make better marketing decisions and connect more meaningfully with consumers.
8:28 Insights was born out of my desire to combine cultural intelligence with real-world strategy. And now, with Research Revealed, I’m pulling back the curtain on the kinds of conversations I’ve been lucky to have with the brightest minds in our industry—so that more people can learn, grow, and navigate the future of insights with more confidence, clarity, and humanity.
About 8:28 Insights
8:28 Insights is a human-centered marketing strategy and consumer insights agency rooted in cultural competency, curiosity and truth.
At 8:28 Insights, we’re more than just another consumer insights agency. We’re a tight-knit group of thinkers, doers, and cultural explorers who believe that the heart of great marketing lies in understanding people—not just their buying habits, but their stories, dreams, and motivations.
We partner with Fortune 500 brands and middle-market companies across diverse industries, helping them uncover deep human insights that drive meaningful results. From Consumer Packaged Goods and Healthcare to Finance, Media and Insurance (and many spaces between), our expertise spans multiple sectors. Whether it’s launching a new product, navigating market shifts, or redefining a brand strategy, we bring cultural intelligence and strategic thinking to every project. No matter the project, we always bring the Consumer's voice in the room so our client partners can get to know the people they are serving… as humans.
Find out more about 8:28 Insights at www.828insights.com
Research Revealed: Why Now?
The insights industry is evolving fast. From the rise of AI to the pressures of doing more with less, today’s researchers, strategists, and marketers are navigating a new reality—one that’s filled with nuance, tension, and opportunity.
Research Revealed was created to give voice to those navigating this complexity. This podcast brings together client- and agency-side professionals for real, unfiltered conversations about the gray areas we all face but rarely talk about: misaligned expectations, shifting timelines, the human side of collaboration, and the constant push to prove value in an ever-changing landscape.
It’s a platform for the best and brightest in marketing research and strategy to share what’s really happening behind the insights. Because when we share the truth—not just the polished decks—we all get better at what we do.